Hooked: How to Build Habit-Forming Products with Nir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
About the Presenter:
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, The Atlantic, and Psychology Today. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products.
6:30pm - 7:00pm Networking
7:00pm - 7:40pm Nir Eyal Presentation
7:40pm - 8:00pm Q&A with Nir Eyal
8:00pm - 8:30pm Announcements & Networking
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