Tuesday, December 2, 2014

12/10 - Co-Hosting Nir Eyal author of Hooked: How to Build Habit-Forming Products

What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

About the Presenter:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, The Atlantic, and Psychology Today. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products.
6:30pm - 7:00pm Networking
7:00pm - 7:40pm Nir Eyal Presentation
7:40pm - 8:00pm Q&A with Nir Eyal
8:00pm - 8:30pm Announcements & Networking 
This Meetup event is a collaborative effort between the 
RSVP NOW for this event.

Monday, December 1, 2014

Digging In – Pro Interviewing Techniques for Agile Practitioners

On 12/9, Adam Hulnick, gave the following presentation at the Agile / Lean Practitioners meetup.

Event Info
In this lean and agile age, more and more teams are doing some level of user testing on their own. Many of them find, however, that getting a user to talk is not as easy as it looks. Users don’t always want to talk, or they’ll get started on the wrong topic. Sometimes they lack the words to express how they feel about an interface or product. Sometimes they think everything is “fine.” How can you dig deeper to get more info from a user, especially if they are digging in their heels? How can you get people talking, keep them on topic, and find out what they are really thinking? Join us on December 9 to learn some of the professional UX researchers’ tricks of the trade. 

Adam Hulnick
Adam Hulnick is a seasoned User Experience researcher. He’s currently heading Research & Insights at We Are Experience, though he has performed user testing in numerous contexts and with countless different types of stimulus. In the thousands of hours he has logged doing user research, he has picked up numerous techniques to get the data his clients need. 
This event is being co-promoted with Lean Product Best PracticesSoftware Product Management NYC, and UX Lab Meetups.
NOTE: This post was updated after the 12/9 event to include Adam's presentation.
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 Unported License.